USA Magazine – Fast Company speaks to GFDW on its Ethical Fashion Initiative in Ghana.

Fast Company img
Catwalks the world over are in for a change. This month, two small-market fashion week events-England’s Liverpool Fashion Week, and Ghana Fashion and Design Week in Accra -are aiming to counter the industry’s often-shallow image. The organizers weigh in on their different approaches.

What’s different this year?

Amanda Moss, Liverpool: I’ve banned extreme false eyelashes, bright tans, and ridiculously long hair extensions.
Ivy Prosper, Ghana: For the first time, we’re focusing on ethically produced fashion.

Why now?

Moss: I want Liverpool to be taken as seriously as London and Milan–and their models look like beautiful clothes hangers.
Prosper: We need to establish a platform that makes it easy for consumers to buy from ethical fashion labels and easy for international businesses to purchase and source from Ghana.

How will designers adapt?

Moss: The hair and makeup have to suit the clothes. One designer, Hotfrox, plans to simply have models wear makeup in colors that accent the item they’re wearing.
Prosper: Some of our designers already source and manufacture in Ghana. And the brand Kenema features traditional batiks handmade in Sierra Leone.

A version of this article appears in the October 2012 issue of Fast Company

SOURCE: http://www.fastcompany.com

About Fast Company – Launched in 1995, it is the world’s leading progressive business media brand, with a unique editorial focus on innovation in technology, ethonomics (ethical economics), leadership, and design. Written for, by, and about the most progressive business leaders, Fast Company and FastCompany.com inspire readers and users to think beyond traditional boundaries, lead conversations, and create the future of business.

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