VOGUE ITALIA RELEASES “MEMOIRS OF A WOMAN” AN EDITORIAL CONCEPT BY GHANA FASHION & DEISGN WEEK (GFDW) 2013.
The inspirational Campaign tells a story of a woman in an editorial inspired by artistic elements of Japanese culture.
Exclusively released by the luxury publication Vogue Italia, the campaign themed MEMOIRS OF A WOMAN takes inspiration from the movie Memoirs of a Geisha, creating an editorial that tells a story of a woman depicting elements of a modern Geisha in a mood that is sensitive, serene and graceful.
A Victorian urban park in London – Myatt Fields, designed by Britain’s first professional woman landscape gardener Fanny Rollo Wilkinson serves as the perfect backdrop for the editorial camping emulating scenes from the movie, shot by Masatoshi Hamanoi and directed by creative director Daryl Rita Osekreh.
Through this campaign creative director Daryl Rita Osekreh, brings Ghanaian creative talents once again to the forefront, and placing it in a global space by mixing creativity and talents from different parts of the world as a source of inspiration to tell an engaging fashion story inspired by the art and sensitivity of a traditional Geisha woman. Translated with simplicity, the editorial is set in a thoughtful and delicate mood in collaboration with celebrity Hair Stylist of Ghanaian descent Charlotte Mensah and Mifani Shoes by Audrey Mifani.
Photographer Masa Hamanoi sensitively captures models in delicate long printed silk garments, and bright orange and cobalt blue printed Kimono inspired dress by Russian designer duo Xsenia & Olya. In another set Model is captured in an elegant long cherry red dress, and in a navy blue silk dress printed with pastiche of blue hearts mimicking cherry blossoms by Beulah London.
Make-Up Artist Graziella Vella subtly approaches make-up throughout the story using the symbolic red colour as the main colour for the lips. Models eyes are defined with simple black lines.
“Memoirs of a Woman” embodies the art of creativity, sensitively told by exploring the freedom of fashion expression through the work of creative women of different backgrounds in a global space.
LINK TO EDITORIAL CAMPAIGN HERE: http://www.vogue.it/en/vogue-black/the-black-blog/2013/10/ghana-fashion-week-2013#ad-image302193
“MEMOIRS OF A WOMAN”
CREATIVE DIRECTOR – DARYL RITA OSEKREH
PHOTOGRAPHY – MASATOSHI HAMANOI
STYLIST – DARYL RITA OSEKREH
HAIR STYLIST – CHARLOTTE MENSAH
MAKE-UP – GRAZIELLA VELLA
MODELS: SORI MATOS & ASTRID CABALLERO
DESIGNER 1: BEULAH LONDON (Red Dress & Navy Blue
DESIGNER 2: XSENIA & OYLA (All other Dresses)