Ethical Fashion | An Exclusive Interview with “A A K S” Sustainable Fashion Brand – Behind the Innovation of Woven Heritage Bags Made in Ghana

By Ghana Fashion & Design Week
GFDW ETHIKHA – A focus on sustainable fashion production for socio-economic inclusion.
11 June 2015

GFDW ETHIKHA went behind the A A K S brand to find out what it takes to impact lives through fashion and design, and the importance of Innovation in our heritage craft skills to design and produce sustainable “Made in Ghana” quality products.

Q. As the Designer behind A A K S, what inspired you to create a sustainable fashion accessories brand?
I grew up in the beautiful sunny Ghana; art was a love from an early age even though I also harboured a dream of being a pilot. Being top of the art class almost every year was a sign to me to pursue art in some form. So I left Ghana to London to study and expand my knowledge in art and design, be around other creative individuals to learn and develop as much as I could.

Like so many 20-somethings, it was a very intense period of my life. I was in a transition, coming from a family of entrepreneurs I felt this deep need to figure out who I was and where I was going, whose footstep to follow. The defining moment came when I thought, “Now is the time to make or break, to put myself out there and see what I am made of.” I knew I wanted to go out on my own and pull together all my passion and talents to create something unique that would be fulfilling both personally and professionally.

My main aim of studies in the UK was to broadened my mind in my field, gain a wealth of experience and finally come back to Ghana to support the creative art and design industry and build a luxury African brand. This happened quickly after seeing a gap in the market for beautifully handcrafted luxury bags that will utilise locally sourced materials such as raffia coupled with traditional art of weaving, I knew I had something great to work towards and made the big move to fulfill my ultimate dream of owning my own fashion brand and igniting sustainable jobs in Ghana and Africa as a whole.

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Q. Your background as a designer begun with designing clothing, how did you transit from clothing design to designing handbags and why?

The transition into designing handbags came almost naturally to me after seeing a gap in the market for handcrafted bags utilising traditional methods of weaving and craft. I moved to Ghana to pursue it.

 Q. Your design process uses traditional Woven Heritage craft skills unique to the Northern region people of Ghana, why did you choose this design direction?

I traveled through out Ghana trying to find the perfect place to make my hand-woven bags. I stumbled across a small community on my travels that had the perfect tranquil setting. I could see myself living there and making bags for a lifetime. I decided to test the weavers skills and see if they could achieve what I vaguely had in mind at the time.

This was a tough journey, as the weavers had never used raffia that is a material that has great ethical value that I wanted to push forward in my brand. We started from scratch; I spent a year teaching weavers how to make the products to a standard and quality that I could tick off as luxury. The weavers on the other hand have taught me to slow down and appreciate their art and also the time and difficulty it takes to achieve a handmade product. I am also a keen learner of the art of weaving and in a great community of very talented women.

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Q. Your work projects unique weaving design skills, and bold mixing of colours, is this a difficult process to achieve?

It is a design process which I have learnt over time through high school and university to incorporate into my work. I have a love for colours and every process of creation comes with difficulty especially when it hasn’t been done before. I enjoy playing around with colour and shapes and my weavers are understanding and very experimental enough to allow me to explore different ideas

Q. What type of materials goes into the weaving and making of the products, and where do you source these materials?

A central tenant of my business philosophy is to preserve traditional techniques by combing them with modern design and usability. I wanted my dream basket bag to be almost foldable, more colourful with blends of colours that were tasteful and modern and completed to the highest standard of quality. Raffia is the only material that allows me to achieve these goals.

Initially, raffia proved to be the most difficult fibre to find in Ghana. Serendipitously, after travelling throughout the country in search of the elusive fibre I found it on our family farm in Southern Ghana. It was being grown minimally and only sold to string bead vendors. I immediately knew this was the perfect material once I felt it! The softness and strength was key and then when I started looking into its benefits I was completely sold on it. The fibres being an organic, natural, renewal and biodegradable fibre was an inherent ethical value, which was attractive to me and very much in line with the vision and ethos I had for my brand.

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Q. Who are the people involve in the making of the AAKS collections, and why did choose to work with these people?

I work with a group of artisanal weavers in the northern region of Ghana who make the AAKS bags. I choose them because they had a special skill. They could create objects or bags with their hands without patterns. This was truly unique and something I wanted to explore more on.

Q As an Ethical Fashion and Sustainable brand, how do you impact the lives of the local people you work with in Bolgatanga – Ghana?

Creating something handcrafted has always been the goal of my brand. Words such as empowerment, passion and lasting are what I feel these groups of artisanal weavers bring to each creation. Weaving gives the community the much-needed income to encourage and empower individuals to become independent and have steady jobs. I plan to have a permanent production base in northern region of Ghana. Through that, I would like to impact the weavers greatly by providing employment to the local community, ensure the continuity of weaving as an art/technique that can be passed down to the younger generation, and encourage weaving to be valued as a major income earner for many in the cooperative.

Q. How important is it to innovate existing heritage craft skills and resources in Ghana to make quality designed products like AAKS that can compete on the global market?

Weaving is a dying art in Ghana unfortunately. It’s been relegated to a small-scale industry with few communities in the South weaving Kente cloth and in the North weaving baskets and bags using straw. I hope that our brand will go someway in contributing to the revival and sustenance of weaving as a thriving art. Additionally, we aim to renew some of these old skills and techniques by modernising it to meet international standards of design and hence compete with the best in the world. I hope this will make an impact in the fashion industry and promote made in Ghana products on the luxury market.

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Q. As a sustainable fashion brand made in Ghana, what lessons have you learnt that encourages you to carry on down that path?

Building a fully African-made luxury brand presents tremendous challenges, which my team and I are overcoming everyday. The main challenge for us is logistics and costs of importing and exporting in and out of Africa. We also struggle with infrastructure, simple things like telephone connectivity and electricity disconnection pose a large and constant of threat to our daily work.
Despite all this, the simple fact is the best Raffia and Raffia Weavers are here, and despite the challenges of operating in remote regions in Africa this advantage gives a superior quality.

Q. What advise do you have for designer entrepreneurs who wish start a social impact fashion business?
I would advice any aspiring persons to Start. It’s really easy to get wrapped up in the planning of your business and sometimes it’s okay to know what you want and just go for it.

Q. In 3 words how would you describe AAKS products?
Exuberant, fun and made by hand.

SOCIAL MEDIA:
www.twitter.com/aakshandcrafted
instagram.com/a.a.k.s
www.facebook.com/aakshandcrafted
website: www.aaksonline.com

– A A K S hand-crafted woven heritage innovative raffia bags are made in Bolgatanga – Ghana, by founder and ethical fashion designer Akosua Afriyie-Kumi, impacting social lives through sustainable fashion production.

Learn more about ETHIKHA at GFDW here: http://www.ghanafashiondesignweek.com/ethical-fashion

AFROCOILS NATURAL HAIR – THE MOST TALKED ABOUT AFRO BEAUTY ON PLANET EARTH.

So what makes this Natural Hair type so different, and why is it an issue for the woman who wears it?

Written by Ghana Fashion & Design Week
Afro Hair & Beauty Tips
27 March 2015

One particular hair type has constantly been in the media for decades, for several reasons directly and indirectly.

Why is that? What is it, and why is it such an issue?

For decades African women have had issues with their God given natural hair coils, in all shapes, types, and forms that has led to, and continue to lead the discussion on Afro hair on a global stage.

The Natural Afro hair, delicate but most versatile of all hair types on planet earth, yet causes the most issues for the Women who are blessed with it!

So why is it such an issue?

There is a great lack of understanding for the most part regarding this particular unique hair type, from product that works well with it, to the technicalities of managing it, and to some extent the acceptance of it within certain societies at large.

The mid -1960s through to1970s boasted the fashionable Afro Hair, the bigger the better. So what changed since then until now?

Today, we are beginning to see the re-emergence of the Afro hair in a new form, more and more women embracing their natural Afro coils these days, uncountable YouTube videos with helpful TIPS and TRICKS on the HOW and WHAT to do with this unique hair type, along with many new specialists hair products particularly targeted at the African woman Afro hair.

It is refreshing to see a new confidence growing in this Millennium with more understanding for this hair type, and new ideas and ways for the African woman to manage her God given delicate but most versatile natural hair coils on planet earth.

The beauty of it is, this hair type knows no boundaries, it can go straight, curly or natural when ever, and however it likes at any given time, to the extent of adding on hair extensions for one reason or the other. It also true to say, the reasons for every African woman to add on extensions to their hair, is definitely not the same for all women as most would think. More than often this idea is misinterpreted with a great lack of understanding of the WHYs and HOWs. Its is almost like, well, a woman choosing High Heels over Flat Shoes, for one reason or the other.

But we do love the fact that this unique, delicate and versatile natural Afro coils have the ability to carry the most creative and interesting hair styles possible, from Afro to straightening, wavy, ponytails, to threading, plaits, cornrow, twists, knots, locks, the list goes on and on…the freedom of doing whatever you like to your hair is something that most women blessed with this hair type definitely enjoy, just like their diverse rich culture imbued with endless creativity.

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Across the African continent, hairstyles transcends more that just Beauty, it signifies Spirituality, Identity, and Culture.

We asked GFDW head Hair Stylist and awarding wining Afro Hair Specialist, CHARLOTTE MENSAH to share her expertise knowledge on the technicalities of managing the most delicate but versatile hair on this planet!

Here she shares some valuable lessons that will show you how to pamper and love your beautiful Afro Hair.

7 STEPS TO MANAGING YOUR BEAUTIFUL AFRO HAIR – BY AFRO HAIR SPECIALIST CHARLOTTE MENSAH.

1) How does Afro hair differ from Caucasian hair, in terms of its make up and texture?

Afro hair appears and feels denser than Caucasian hair. This hair type has a dry matt appearance, its unique shape makes it prong to breakage when combed or brushed 

2) How does this affect the hair products those with Afro hair should use?

Afro hair is very delicate so avoid harsh chemicals, excessive heat; sun chlorine can cause dryness and breakage. Shampooing conditioning and styling are the building blocks of manageable beautiful Afro hair.

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3) What hair care routine would you recommend to those with Afro hair?

Regular conditioning treatments, which simply help, maintain the lustre and moisture on the hair shaft and scalp. Regular trims every 4-6 weeks to maintain your style and keep ends healthy.
Moisturize regularly as most Afro hair soaks up moisture like a sponge, so moisturize with natural oils.  

4) What specific problems can Afro hair suffer from and how can these be treated or avoided?

Afro has a tendency to feel dry and breaks off easily. Increase the use of moisturizing shampoos and conditioners to counteract the dehydration that is caused by the elements.

5) Are there any specific ingredients or products that can make a real difference to Afro hair?

Use hydrating shampoos to add moisture, moisturising conditioner, which adds moisture for flexibility and hydration, protein-based conditioners maintains the strength and elasticity of the hair. Hot oils lubricate and combats dry scalp. Moisturizing or dressing creams imparts shine and protects hair from damage when using heated tools and appliances. Oils soften the hair outer layer and allow moisture to penetrate deeply. 

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6) What styling options are available to those with Afro hair that are not an option for those with Caucasian hair? And vice versa – what styling options should they avoid that are commonly used by those with Caucasian hair?

Both Afro and Caucasian hair types are incredibly versatile, and the styling options are endless, but it is down to the skills and level of experience of the stylist to achieve a desired style.   

7) How has the Afro hair market changed in recent years – are there more styling and care options available now?

More and more women are embracing the wondrous textures of their Afro hair, and celebrating its versatility with bodacious fro’s, beautiful braids and tempting twists. Women are becoming more comfortable with their hair. The styles today are freer and manageable. They are gradually growing out of the relaxers and falling in love with their natural Afro hair again.

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— Charlotte Mensah specialises in Afro Hair care, and the founder of Hair Lounge London. www.charlottemensah.com

Hair Styles by Charlotte Mensah | Photos: courtesy of Charlotte Mensah

Social Impact Fashion | An Exclusive Interview with “Quazi Design” made in South Africa

An exclusive interview with co-founder Doron Shaltiel of Quazi Design, an Ethical Fashion label impacting social lives in Swaziland, South Africa.

By Simona Campli | Sustainability Advocate
Contributor at  ETHIKHA | Ghana Fashion & Design Week
20th February 2015

 

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What’s the story and who are the people behind Quazi Design label?

It was my itchy feet and heart for handcraft that brought me to Swaziland. And a chance to meet with local magazine owner Anthony van Rywswyck that saw Quazi Design grow out of an Everest of old magazines. I wanted to create employment and use my design background to make positive social change.

When Quazi Design adventure started and where?

It was founded in 2009 in Swaziland, Southern Africa, a country high in unemployment and with a good network of craft companies.

I looked to the local ladies to find my crafting team, and with scissors in hand and a vision in mind, we all started to cut and slice and tear and dice.

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What was the concept or urge that pushed and inspired you to start the label?

After a product development internship with a local established handcraft company I was excited about the combination of craft, design and empowerment and wanted to take this further and start my own label.

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What’s the authentic Quazi Design mark and its key aspects for success?

To change the perception of recycled goods one rolled-paper bead at a time, to use paper in an innovative way and show that waste magazines can be made into design led unique accessories. Our authentic mark is our creativity. Creativity can change the world.

How you manage to enhance positive impacts of your business and which type of sustainable aspects you follow and evaluate the most?

We are a founding member of SWIFT Swaziland fair trade business, and I am also a board member, helping to steer the organisation. We’re also advocate to pay artisans a living wage, and not a minimum government wage. All products are handmade and each artisan is employed full time with a contract, giving her job security.

All our paper is 100% waste magazines which we combine with brass craps, crushed recycled glass and locally carved jacaranda wood.

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Why you think it’s important to promote a different type of fashion and what you think can really make the difference to promote success for the sustainable fashion revolution? In other words what do you think is working and what can be changed or improved in the general panorama of ethical and sustainable fashion?

I think the general public are becoming more aware of where their clothes and accessories come from, and this is shining a spotlight on brands that do not respect people and planet. In turn, ethical fashion is growing with up to date designs, a wide variety of brands and more choice for consumers. So I think we are on the right path and ethical fashion is shedding its old hippy or out-dated look and entering into a new exciting era.

“I don’t think we should follow trends but rather create clothes and accessories that are beautifully made, with love, by well-paid artisans, and by doing this we preserve hand craft and materials.”

I hope that our products show people that recycled paper jewellery can be design led, new, exciting, different, clever and beautiful!

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—Doron Shaltiel is co-founder and director of Quazi Design, one-of-a- kind accessories label based in Swaziland.

Designers from Africa – Short-listed by Vogue Italia “Scouting For Africa” Project

Written by: Ghana Fashion & Design Week

The search for Vogue Italia “Scouting For Africa” designer talents has ended with a shortlist of 11 Designers selected from the mother continent of Africa.

The project aimed at supporting emerging talents from Africa, of African nationality finally short-listed 11 designers, amongst the selected designers are, Akosua Afriyie-Kumi, accessories designer of AAKS hailing from Ghana, Orange Culture, menswear designer Adebayo Oke-Lawal from Nigeria, Moroccan designer Artsi Ifrach of ART/C, Loza Maleombho, fashion womenswear designer of Ivory Coast, and South African Katherine-Mary Pichulik, of Pichulik, who is known for her Avant-garde meet skilled craft Jewellery designs.

As one of the most renowned luxury fashion publication in the world, Vogue Italia editor Franca Sozani’s continuous effort to drive sustainable fashion development in Africa has been instrumental in the mission to use fashion as a source for women empowerment through fashion-led job creation, where the focus is set on using available resources from the continent, and improving existing craftsmanship skills to develop viable products that are both aesthetically pleasing and globally desirable.

Design-By-AAKS_GhanaDesign by AAKS – Made in Ghana

Whilst fashion continue to expand in Africa with new ideas and new vision for business development, we are well encouraged that the future for Fashion products made in Africa will continue to grow to become a greater aspect of social and economic empowerment on the continent. Looking around Africa, this promising light is already shinning through positively despite the odds.

Indeed, nothing is without a challenge, like everything else, and anywhere else, the challenges are expected, yet through these challenges will solutions prevail for success.
The fashion industry in Africa, like her mother continent bares a resilient force that continues to push itself through the challenges to the top slowly but surely.

Pichulik-Jewellery_SA Design by Pichulik – Made in South Africa

New designers such as Akosua, Loza, Orange Culture and Pichulik collections are among many designer brands in Africa that perfectly depicts the possibilities that made in Africa products promises, making use of heritage African traditional skills, textile print techniques, and materials sourced from the continent to create quality and unique fashion products that stands out to be seen boldly and beautifully.

 Loza-Maleombho-IvoryCoastDesign by Loza Maleombho – Made in Ivory Coast

Design-by-Orange-CultureDesign by Orange Culture – Made in Nigeria

The 11 Designers short-listed by Vogue Italia – Scouting For Africa – emerging fashion talents include the following designers and countries:

GHANA
AAKS, by Akosua Afriyie-Kumi, Ghana
Monaa, by Nana and Afua Dabanka (Ghana)

SOUTH AFRICA
Pichulik, by Katherine-Mary Pichulik (South Africa)
Maxhosa by Laduma, by Laduma Ngxokolo (South Africa)
Simon and Mary, by Dean Pozniak (South Africa)

NIGERIA
O’Milua, by Olajumoke Ademilua (Nigeria)
Orange Culture, by Adebayo Oke-Lawal (Nigeria)

IVORY COAST
Loza Maléombho,  by Loza Maléombho, Ivory Coast
Laurenceairline, by Laurence Chauvin-Buthaud, (Ivory Coast)

MOROCCO
ART/C by Artsi Ifrach (Morocco)

MALAWI
Mafrika by Sadia Mustafa (Malawi)

 

Design-by-Arsti-of-ART_C_MoroccoDesign by Artsi Ifrach – Morocco

 

Photos: Courtesy of AAKS  <>  Pichulik  <>  Loza Maleombho  <>  Orange Culture   <> Art/C

FASHION STORIES BY GHANA FASHION & DESIGN WEEK REVEALED BY VOGUE ITALIA

FASHION STORIES BY GHANA FASHION & DESIGN WEEK REVEALED BY VOGUE ITALIA.

Fashion Editorials are an exciting feat for great story telling through captured images. Onward to 2015 fashion week event in October, Ghana Fashion & Design Week reveals an enthusing fashion story. An editorial campaign inspired by the ‘Discovery of Knowledge in “WONDERLAND”

The story of Wonderland is captured in the expressions of three models, unleashing a silent, but powerful statement of social evolution documented through photographic images.

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Behind the lens is creative director; Adrenus Craton in collaboration with GFDW, and Co-art director and stylist, Daryl Rita Osekreh. A leading hand from Award winning hair stylist Charlotte Mensah is paired with creative make-up Artist Elaine Lynskey.
A creative force unearths a colourful story in a natural setting with subtlety and beauty.

Emilyne Mondo_GFDW2015_Wonderland_Designer-Just-Cavalli_COLOUR

Ebba_GFDW2015_Wonderland_Designer-Casely-Hayford_COLOUR

VIEW THE FULL STORY AND PHOTOS ON VOGUE ITALIA HERE: http://www.vogue.it/en/vogue-black/the-black-blog/2014/11/wonderland

WONDERLAND: “Discovery of Knowledge

Creative & Art Director: Adrenus Craton
Photographer: Adrenus Craton
Co-Art Director: Daryl Rita Osekreh
Head Stylist: Daryl Rita Osekreh
Celebrity Hair Stylist: Charlotte Mensah of Charlotte Mensah
Creative Makeup Artists: Elaine Lynske
Assistant Stylist: Tamar Kioumedjian
Actress/ Model: Emilyne Mondo
Models: Ebba Merrington, Sofia Elhaj @ Novelmodels Elite
Designers Wardrobe: Casely Hayford, Roberto Cavali, Just Cavali,
and Sophia Kah @ Purple PR Fashion.
Shoes: Joanna Stoker, Paul Andrew and Curiously London
Jewelry: Felicia Swartling.
Backstage & Location Assistants: Matt Vlahos, Naeela Sulman,
Lizzy Nicholson & Keo Moagi
Books: Thanks to renowned British Poet Jeremy Reed
Prep Location: Renata Jon Salon & Beauty Spa London

Emilyne-Mondo_GFDW2015_Wonderland_Designer-Sophia-Kah_B&W

Sustainable Fashion Production | Ghana

RETHINKING THE GLOBAL SUPPLY CHAIN

The Spirit of Discovery presented by Sauder Business School delves into the fashion business supply chain, and fashion production insights from Ghana, with Ethical Fashion brand Osei Duro’s Maryanne Mathias.

Maryanne sources and produces own textiles in Ghana, using traditional dyeing techniques to create unique print designs for the Osei Duro brand, targeted at the international market.
Watch her story and insight into sustainable fashion production in Ghana.

Video Source: http://www.discoverwith.sauder.ubc.ca

NEW TALENT SPOT™ initiative space launches at Ghana Fashion & Design Week – introdcing Afua Biney of Radford University College.

Link to GFDW Website
NTS_GFDW-Logo-blue
GHANA FASHION & DESIGN WEEK LAUNCHES NEW TALENT SPOT™ INITIATIVE SPACE TO SUPPORT NEW GRADUATE ENTREPRENEURS – INTRODUCING AFUA BINEY OF RADFORD UNIVERSITY COLLEGE.
#For Immediate Release.
Accra, 14 Nov 2014 – Ghana Fashion & Design Week® (GFDW) is pleased to introduce NEW TALENT SPOT™ Initiative space, a new addition to the platform’s activities and industry development plans in Ghana ahead of the international event in October 2015.
Under the New Talent Spot™ Initiative space, GFDW will collaborate with Universities and Higher Education Institutions dedicated to fashion, design and creative arts education in Ghana.
This collaboration will see the selection of outstanding fashion design and talented creative arts graduates work spotlighted and given creative business support and guidance through the GFDW developing platform’s inclusive activities and professional support from its industry partners.
The New Talent Spot™ Initiative space will serve as an incubator for creative development transition and business continuity for the new graduate entrepreneur to facilitate sustainable job creation post graduation.
The New Talent Spot™ Initiative space launches with the premiere collaboration between GFDW and Radford University College in Ghana (RUC), introducing to the space AFUA BINEY, new fashion design Graduate of Radford University College. Afua Biney’s graduation collection embodies her ability to translate complex creative thinking into simplified reality, exhibiting skills and quality in production that GFDW hope to find in new graduates to produce quality Made in Ghana products relevant to a wider market.
The initiative, which will focus on multi-faceted design and creative arts disciplines will identify and develop through the New Talent Spot™ space inclusive and essential areas in creativity that has direct and significant relationship to the fashion and design industry in Ghana for sustainable growth. It is hope that this new initiative will encourage fashion and creative arts students to challenge their creative abilities and perfect learned skills to be the best, think global, and embrace technology to push their creative barriers for innovation to achieve their career goals as forward thinking and successful future creative entrepreneurs in Ghana.
Africa is going through a fashion revolution with a bright future shining through, GFDW is pleased to be part of this new transition and transformation for industry growth in Ghana. The fashion industry in Ghana has great potential to create sustainable local jobs, though yet to be fully explored, and furnished with the support that it needs to reach its potential. We are pleased to initiate these new but promising steps to pave the way for progression.
With universities like RUC (Ghana) dedicated to advancement in fashion and design degrees, it is encouraged that aspiring designer entrepreneurs seek the right education and essential guidance to equip and propel them towards the future in an age of technology that is rapidly changing the world.
The Fashion and design industry is a multi-million global industry, in a new age of technology and media, countries around the world are brought even closer than before, with new opportunities for international trade reaching almost all corners of the globe, and changing how the fashion industry market operates through global interaction. Ethical Fashion and Sustainability development practices supported by GFDW are at the heart of Africa, creating jobs and sustaining lives, and Ghana is no exception. It is hope that Ghana and designer entrepreneurs will fully explore these new opportunities opening to Africa and the country for trade, to become a one stop destination for sourcing quality Made in Ghana designed products that are wearable and usable locally and globally.
Ghana Fashion & Design Week® is globally recognized for leading innovative ideas for fashion and creative business development in Ghana. It aims to continue to explore innovative ways for growth, and establish successful experiences for new graduates with this initiative, staying true to its ethos as a platform for Vision, Education and Creation.
Follow Afua Biney’s exclusive interview and view her conceptual designs on the New Talent Spot™ Digital Curation Space here or via the GFDW website:https://ghanafashionweek.wordpress.com/new-talent-spot/
ENDS###
– – – – – –
Editors Note: 
CONTACT INFORMATION
PRESS: press@ghanafashiondesignweek.com
NEW TALENT SPOT
https://ghanafashionweek.wordpress.com/new-talent-spot/
FOR GFDW 2015 EVENT PARTICIPATION AND SPONSORSHIP OPPORTUNITIES
PLEASE EMAIL TO:
SPONSORSHIPS & MARKETING: sponsor@ghanafashiondesignweek.com
CATWALK PARTICIPATION: designers@ghanafashiondesignweek.com
TRADE EXHIBITION PARTICIPATION: exhibit@ghanafashiondesignweek.com
GENERAL ENQUIRIES: info@ghanafashiondesignweek.com
LEARN MORE – CONNECT TO GFDW GLOBAL LINKS HERE:

Website |  http://www.ghanafashiondesigndesignweek.com
Official Media Blog | http://www.ghanafashionweek.wordpress.com
Facebook |  http://www.facebook.com/Ghanafashionweek
Twitter |  http://www.twitter.com/ghanafashionwk(#GFDW)
Instagram | http://instagram.com/ghanafashionweek
Tumblr | http://www.ghanafashionweek.tumblr.com/
YouTube | http://www.youtube.com/user/GFDWTV

About New Talent Spot™
The NEW TALENT SPOT™ (NTS) Initiative space at Ghana Fashion & Design Week® is dedicated to spotlighting the work of emerging new fashion design and talented creative arts graduates with outstanding skills and innovative ideas that translates creativity in fashion and product design with relevance, and communicates forward thinking ideas through their work to a global market. The New Talent Spot™ initiative aims to create a sustainable space for fashion and creative design business continuity, an incubator for inspiration and innovation in fashion, design and creative business development.
About GFDW
Ghana Fashion & Design Week® is Ghana’s innovative leading platform for commerce, responsible for placing Ghana on the international fashion week map. To date the platform continues to attract significant following across the globe, and among the top fashion platforms for commerce in Africa. The platform is an international resource for creative design talent, and has been responsible for launching new and emerging designers to an international audience.
GFDW is designed to bridge the gap between Ghana’s creative business entrepreneurs and international exposure, and renowned for providing new opportunities for global fashion media promotion. The event promotes the work of designers through its outstanding display of fashion shows and at its trade exhibition salon that gives entrepreneurs in Ghana and across the continent and beyond the opportunity to exhibit their fashion collections, lifestyle products and relative business services alongside the catwalk shows. An educative seminar for knowledge transfer for fashion business advancement sits at the core of the platform’s activities.
GFDW ETHIKHA™ focuses on Ethical Fashion and sustainability development, through its ETHIKHA™ platform, dedicated to showcasing the work of designers and social enterprises with a social mission who are committed to supporting and improving the lives of society’s underprivileged.

Ghana Fashion & Design Week (GFDW) 2014 Event Postponed to the year 2015.

GFDW-PR_image_event-info

#For Immediate Release.
Friday, August 15, 2014

Ghana Fashion & Design Week (GFDW) 2014 Event Postponed to the year 2015.

Accra, August 15, 2014Ghana Fashion & Design Week®  (GFDW) regrets to announce that this year event scheduled for 24 – 26 October 2014 has been postponed to the year 2015, following the Ghana Government directive and ban on all international conferences and gathering in the country issued yesterday for the next 3 months to avoid recent health risks in the West Africa Region.

We sincerely apologize for any inconvenience this new turn beyond our control may have caused to all involved in this year’s event.

The anticipated event will return fully in its glory in 2015, bigger and better with new additions to the platform’s activities yet to be released.

We are excited about the progress of this industry in Ghana, and across the whole of Africa. And, are positive that any challenges that the country, and Africa are currently facing will make the continent even stronger and better as it continues to develop and grow through this millennium.

2015 will be a new year, and a very special year for GFDW event. As with every challenge comes growth, so will this phase lead to even better heights for the GFDW event, and all Africans affected in one way or the other during this period.

More information on event plans for GFDW 2015 will be made available on the GFDW website and across all its social media platforms. We are already excited!

We welcome interested participants, partners and sponsors who wish to take part in GFDW 2015 to reach out to us using the below contact email information or through the GFDW website.

The future is bright for Africa, we remain positive, encouraged with great excitement!

We look forward to GFDW 2015 with new surprises and interesting developments. See you at #GFDW2015! Thank you.

CONTACT:

Press & Media Enquires: press@ghanafashiondesignweek.com
General Enquiries:           info@ghanafashiondesignweek.com
Catwalk Participation:     designers@ghanafashiondesignweek.com
Exhibition Participation: exhibit@ghanafashiondesignweek.com
Seminar Registration:     seminars@ghanafashiondesignweek.com
Internships Enquiries:    internship@ghanafashiondesignweek.com
Sponsor Partnerships:   sponsor@ghanafashiondesignweek.co

FIND US HERE

Website     – www.ghanafashiondesignweek.com

Official Blog – https://ghanafashionweek.wordpress.com/

Facebook   – www.facebook.com/Ghanafashionweek

Twitter      –  https://twitter.com/GhanaFashionWk

Instagram – www.ghanafashiondesignweek.com

Youtube     – https://www.youtube.com/user/GFDWTV

ABOUT GFDW:
Ghana Fashion & Design Week®  (GFDW) is an international fashion and creative business platform for commerce, envisioned to support, direct and lead both emerging and established creative business practitioners.

The event focuses on fashion and creative design entrepreneurs, including accessories and interior design practitioners in Ghana, and in the Diaspora of the mother continent, alongside international designers and businesses to showcase and exhibit their collections to a global audience for trade and marketing.

GFDW is Ghana’s most innovative fashion business week platform that continues to push the boundaries for innovation in creativity. GFDW ETHIKHA™ focuses on Ethical Fashion & Sustainability development with a dedicated platform for designers and social enterprises with a social mission committed to social fashion, supporting and improving the lives of society’s underprivileged.

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For Immediate Release: Ghana Fashion & Design Week Annouces 2014 Event Dates & Venue

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#For Immediate Release.
Friday, August 11, 2014.

Ghana Fashion & Design Week Announces 2014 Event Date & Venue.

Accra, August 11, 2014 – Ghana Fashion & Design Week®  (GFDW) is pleased to announce event plans set for 24 – 26 October, 2014 at the Movenpick Hotel.

Ghana’s most innovative fashion business week event will bring life to the fashion scene in Accra, throwing light on an interesting line-up of Ghanaian and International designer entrepreneurs at the platform for commerce, alongside the event’s contemporary Trade Exhibition Pop-Up salon.

The “must-attend” international event in its third edition year will once again welcome local and international audience, global press and media to witness the event that has successfully placed Ghana on the global fashion week map, positioning the country in the top 5 most sought after fashion business weeks in Africa.

The event’s structured Business and Knowledge Transfer Seminars will play a key role in bringing business education and global industry knowledge to both aspiring and established creative entrepreneurs during the fashion week.

Ghana Fashion & Design Week is at the forefront of promoting Ghana’s fashion and creative business industry on the global stage, and has been instrumental in launching the businesses of talented designers through the platform’s activities, standing as a beacon for fashion industry development that continues to instigate positive interest for global trade.

With more exciting news on its way this year, GFDW Ethical Fashion & Sustainability platform – ETHIKHA™ will shine light on the works of social fashion entrepreneurs committed to improving the lives of society’s underprivileged, using fashion as a medium to drive skills development and create sustainability in fashion and related goods production in Ghana and across the globe.

GFDW is pleased to be in continuous partnership with Luxury fashion publication and globally renowned media company Vogue Italia in support of the platform development and activities. And, Ghanaian cosmetic Make-up brand – SO Aesthetic created by Sacha Okoh.

Also in continuous partnership this year is the Africa Daily Groupe media, and its founder professor Zandile Blay – who has been instrumental to the development of the GFDW educational seminars program. As well as Accra’s own globally renowned City Guide TimeOut Accra, documenting the what, when and where in Accra to the world.

Welcoming to the platform this year in support of the fashion business week is Business Day Ghana newspaper, one of West Africa’s strongest Business newspapers, offering readers an in-depth analysis of business events such as GFDW.

On its third edition, GFDW will launch its newest curated platform in support of Ghana’s burgeoning new talents and institutions dedicated to contemporary fashion and creative skills development in Ghana. We’ll be back with more details on this exciting new development starting in Ghana.

REGISTRATION for ACCREDITATION for interested Press, Media, Retail Buyers, Photographers and Videographers is now opened, and can be attained via the GFDW website, or directly from this link here: http://www.ghanafashiondesignweek.com/registration-schedule/

Event TICKETS can be attained via the GFDW website for anyone wishing to attend this year’s innovative fashion business week.

For event Participation and Partnerships opportunities at GFDW 2014, please contact GFDW using the below contact information or via the GFDW website.

REGISTER FOR 2014 BUSINESS SEMINARS HERE:
https://ghanafashionweek.wordpress.com/seminars/

 

CONTACT US:

Press & Media Enquires: press@ghanafashiondesignweek.com
General Enquiries:           info@ghanafashiondesignweek.com
Catwalk Participation:     designers@ghanafashiondesignweek.com
Exhibition Participation:  exhibit@ghanafashiondesignweek.com
Seminar Registration:     seminars@ghanafashiondesignweek.com
Internships Enquiries:      internship@ghanafashiondesignweek.com
Sponsor Partnerships:    sponsor@ghanafashiondesignweek.com

FIND US HERE

Website     – www.ghanafashiondesignweek.com
Official Blog – https://ghanafashionweek.wordpress.com/
Facebook   – http://www.facebook.com/Ghanafashionweek
Twitter        –  https://twitter.com/GhanaFashionWk
Instagram   – http://www.ghanafashiondesignweek.com
Youtube     – https://www.youtube.com/user/GFDWTV

MODELS Apply Now! – For Casting and Participation at this year GFDW.

MODELS CASTING APPLICATION 

Interested fashion models who would like to participate at Ghana Fashion & Design Week can now apply by sending the necessary information on the image below to models@ghanafashiondesignweek.com 

In order to be considered you must follow the simple instructions required for both male or female model.
Please note that by sending your images and statistics to GFDW does not automatically guarantee that you have been selected.

FEMALE MODELS – SEND BELOW INFO REQUIRED

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MALE MODELS – SEND BELOW INFO REQUIRED

male-statistics_GFDWmmodels

GHANA FASHION & DESIGN WEEK – A STEP IN THE RIGHT DIRECTION CONTINUES TO PUT GHANA ON THE GLOBAL FASHION MAP.

GFDW 2013 postPR banner

For Immediate Release#

GHANA FASHION & DESIGN WEEK – A STEP IN THE RIGHT DIRECTION CONTINUES TO PUT GHANA ON THE GLOBAL FASHION MAP.

Accra, 5 November 2013Ghana Fashion & Design Week® (GFDW) in its second year running took the city of Ghana’s capital Accra by storm, from the 11 – 13 Oct 2013, attracting some of the world’s most powerful media and international guests from across the world, some of whom traveled to the country as far as from Japan and Mauritania to be part of the event and experience Ghana for the first time.

Ghana’s dynamic local press and media, fashion savvy guests, and industry personalities joined international press and guests to witness the event in Accra over 3 days.

The international annual event continues to push its boundaries to elevate fashion design and creativity, support creative education, skills advancement for business development and international involvement through its platforms activities.

GFDW, Ghana’s most contemporary fashion event continues take steps to put Ghana on the global fashion map bringing to light the development of the fashion business industry in Ghana, staying true to its vision. The organizers are hopeful that with the world now looking closely at the activities at GFDW and taking more interest in the event, it will open more avenues for further development, dynamic business partnerships, and encourage more investment opportunities in creative skills development, technology in creativity, as well as manufacturing in the country. The event only its second year is a developing platform with great potential, serving as a source of inspiration, promotion and development for creative businesses practitioners to evolve.

One of the platform’s key activities includes the support for Ethical fashion and sustainability, dedicated to contemporary designed products created by ethical fashion designers and creative business practitioners with a social mission, giving them the opportunity to showcase under the GFDW ETHIKHA whilst creating more awareness of the importance and possibilities of ethical fashion production in Africa.

This year GFDW Knowledge transfer and educative seminars provided the opportunity for creative practitioners, students and businesses to meet dynamic panelists to discuss relative industry issues, and gain an insight into areas of the industry that are key for development, whilst gaining business knowledge for advancement.

In partnership with the event this year are supportive brands including; ORS Hair Care, USA – formerly Organic Root Stimulator as the events official hair partner, SO Aesthetic Cosmetics, Ghana’s very own luxury make-up brand as official Make-Up partner, Villa Monticello Hotel, Accra, Ghana’s most sought after luxury boutique hotel served as the event’s official VIP evening venue partner, exclusively sponsored by luxury champagne house Moet & Chandon, Paris, not completed without the support of USA luxury gifting company Largess Affair.

The event this year also garnered the support of an interesting selection of renowned global Media partners, including; Vogue Italia – Italy, New African Woman Magazine-UK, Shadders Africa, Africa Style Daily (The Africa Daily Groupe)-USA, The Independent Newspaper, Ghana, Time Out Accra, Raine Magazine New York, Designing Africa TV – with Diana Opoti, Kenya, Haute Fashion Africa, Bella Naija, Pana TV, and Urban Buzz Ghana. Each one unique and dynamic in documenting and unveiling unfolding stories as they took place at the event. Along side this year’s Media partners, the event also attracted coverage from several media houses including; CNBC/CCTV, The Africa Channel UK, Vox Africa, The Africa Channel USA, Viasat1 TV, Ghana.

As the event moves into its third year of development, it looks to further improve the platform’s experience with dynamic partnerships in support of its development plans to create more opportunities that will drive the new creative generation forward in the age of technology.

About GFDW

Ghana Fashion & Design Week® is the most contemporary fashion showcase in Ghana with a vision to push international interest with the work of designer’s collections. GFDW is an international resource for creative design talent and has been responsible for launching new and emerging designers to an international audience. Showcasing the work of numerous designers who have greatly benefited from this platform, GFDW is designed to bridge the gap between new talent and international exposure and is renowned for providing innovative platform for fashion media promotion. The event incorporates outstanding display of fashion shows and a creative exhibition salon hub that gives fashion and creative businesses in Ghana and across the globe the opportunity to exhibit their collections, products and relative creative business services alongside the catwalk shows. As well as, providing educative seminars for Knowledge transfer and skills advancement.

CONTACT INFORMATION

FOR 2014 EVENT PARTNERSHIP & SPONSORSHP OPPORTUNTIES email to: info@ghanafashiondesignweek.com

FOR 2014 CATWALK PARTICIPATION email to: designers@ghanafashiondesignweek.com

FOR 2014 EXHIBITION PARTICIPAION email to: exhibit@ghanafashiondesignweek.com

Website | http://www.ghanafashiondesigndesignweek.com
Official Media Blog | http://www.ghanafashionweek.wordpress.com
Facebook |  http://www.facebook.com/Ghanafashionweek
Twitter |  http://www.twitter.com/ghanafashionwk(#GFDW)
Instagram |

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